Lean Persona - Adrian Howard

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.

Bio:
Adrian Howard is passionate about building effective teams and great products. You’ll find him working with startup and product development teams — combining coaching & teaching with hands on user experience & development work. With more than fifteen years experience working with startups, established businesses and agencies Adrian is an active member of the Balanced Team, Agile, & Lean UX communities. He regularly teaches and speaks on integrating Lean, UX and Agile methods — and mentors for Lean Startup Machine.

You’ll often find him ranting in a corner of the bar about how agile, business and user experience folk need to play nice together. Be kind and buy him whisky.You can follow Adrian on Twitter @adrianh.

Lean UX in small and large organisations - Andrew Godfrey

I will be speaking about what I’ve learned about adopting Lean UX in varying environments. How can you encourage Lean UX principles in small and large organisations alike? Particularly talking about my own personal experience transitioning from a start up to a fully fledged Experience Design Agency.

Bio:

Andrew is a Senior Experience Designer at Foolproof and a Teaching Assistant at General Assembly. He has worked for start ups, established software companies and design agencies, where he has practiced or introduced UX design and Lean principles and methods.

Andrew began his career working as an Interaction Designer in 2003 with an Agile XP team where he developed an enthusiasm for software product design and a passion for making Lean, Agile and User Experience design work together. You can follow Andrew on Twitter @tweet_godfrey.

How do you know you're developing the right product? - Michele Ide-Smith

In this talk I’ll share:

• What I learnt about using rapid, iterative prototyping techniques to design a product for software developers in just 3 days, at a tradeshow.
• The benefits of being part of a truly ‘balanced’ team.

I’ll also share some insights into the challenges that my current team (at the University of Cambridge) is facing in using Lean UX methods within a centuries-old institution.

Bio:

Michele Ide-Smith is a UX designer with 17 years’ experience of designing digital products and services. Michele loves solving complex problems; from re-designing government and educational services, to creating productivity tools for software teams. She is currently leading a Design Team at the University of Cambridge. You can follow Michele on Twitter @micheleidesmith.