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September Event: User Centred Design and Agile

UCD and Agile methodologies are becoming part of a growing culture defining the way online products and services are being delivered.

The modern UX team is more multi-disciplinary than ever before, so it’s no surprise that agile is being employed to ensure better, more timely deliverables.

Curated by Simon Whatley, this month we have an excellent panel of speakers extolling the virtues of User Centred Design and Agile.


Eewei Chen – Eewei has worked in the new media creative industry since 1993 and has had many ‘firsts’ in his professional career including designing the first secure online musical distribution service (before iTunes!), launching the first online music publication (nme.com) and setting up the design department for the first truly integrated design agency (Conchango, now EMC Consulting).

Eewei actively speaks and runs workshops in the design, lean start up, technology and agile communities including Future of Web Apps and most recently giving a keynote at Lean UX NYC and producing the Agile 2013 UX track. Eewei also teaches Lean Startup and Lean UX techniques at the Kingston Business School and Adaptive Marketing Institute in India. He regularly mentors at start up events like Lean Startup Machine around the world.

Eewei will be talking about the ROI of agile UX.

James O’Brien – James is a freelance UX consultant with 15 years’ experience of building digital products. He has been working in Agile teams since 2006, for companies ranging in size from startups to multinational banks. As Agile and Organisational Transformation go hand in hand, he also provides enablement in Agile, Design Thinking and other new ways of working.

James is currently working with Proximity London on a range of client projects. He is also co-writing a book with Martina Schell on Communicating the UX Vision to be published by Elsevier in 2014. He lives on a Dutch barge moored near Tower Bridge and usually smells faintly of diesel.

James will be getting us to think about UX in terms of the four basic principles of the Agile Manifesto.

Sophie Freiermuth – Sophie is an award-winning User Experience Consultant currently working as a freelancer and running her consultancy Baguette UX. Her seven years’ UX experience have seen her work on some of the world’s biggest brands including Nokia, Nike, Xbox, Fiat and American Express.

Sophie has worked on pure Agile projects as well as experimented extensively with her teams on the optimum format and pace to ensure the best result and quality. When she’s not caring for her clients’ projects, Sophie can be found around the UX scene, in London and abroad, on a mission to grow better skills within the community and to develop a sensitivity towards good user experiences in neighbouring disciplines: dev, design, etc.

Sophie will be taking a 360 degree look at agile and UX.

Q&A Panel:

Eewei, Sophie and James will be joined by our very own Martina Schell for a Q&A panel.

We’ll be announcing more shortly, so be sure to follow us on Twitter: @UXPAUK

Logistics & schedule:

Date – Thursday, 19th September 2013
Time – 6:30pm for 7pm start
Location – SapientNitro, 8 Spital Square, London, E1 6DU

6:30 – 7:00 :: Drinks and Nibbles
7:00 – 7:10 :: Welcome and Announcements
7:10 – 8:45 :: Presentations and Q&A panel
8.45 – 9.30 :: Networking

Ticket information:

Tickets are available through Eventbrite

  • UXPA members: There is no charge if you’re a UXPA member, but we will be taking a refundable deposit of £10 that will be returned after the event through Eventbrite.
  • Non-members: £10
  • Student non-members: £5

Payment can be taken through PayPal or credit card. A refund will be given on all tickets cancelled 48 hours or more in advance of the event.

Event Sponsor:

This event is being sponsored by Nature Publishing Group, a leading a publisher of high impact scientific and medical information in print and online. NPG publishes journals, online databases, and services across the life, physical, chemical and applied sciences and clinical medicine. NPG is part of Macmillan Science and Education.

Nature Publishing Group