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Winter Workshop Extravaganza

19
Feb
2015

6:30 PM to 9:30 PM

City University, Northampton Square, London EC1V 0HB

A mid winter feast of workshops, choose one from any of the three very different sessions on offer below!

#1 Where UX & Analytics meet...

Speaker

In this interactive session lead by Webcredible’s analytics & UX lead trainers and coaches Mark Cunnah & Nirish Shakya, you’ll learn how to utilise analytics data to deliver better and more efficient UX. From the session you will learn:

1. The top 4 stats you can use to identify your website problem areas, and where to find them in Google Analytics

2. What you can interpret by looking at each of the stats, understanding what the numbers and graphs mean

3. Understand how to take this additional data and influence your UX processes & designs, and insight into how we’ve done it with our clients.

Mark Cunnah has over nine years’ experience in providing digital marketing services and training to a broad range of companies, from digital start-ups to household names. He specialises in analytics, search engine optimisation (SEO) and internet marketing. Nirish Shakya understands the whole process of user-centred design, he excels at translating insights from user research into design.

#2 Serendipity by Design

Speaker

Serendipity is when unexpected circumstances and an insightful ‘aha’ moment of insight result in a valuable, unanticipated outcome.

Supporting serendipity through design can surprise and delight users, propelling them in new and exciting directions they might not otherwise have travelled in.

In this workshop, we will design paper prototypes of novel Websites and apps that aim to create opportunities for serendipity.

Stephann Makri, self-proclaimed ‘prince of serendip,’ is a lecturer in HCI at City University London. His research focuses on understanding how people find, interpret and use digital information and feeding this understanding into design.

#3 Playing UX - Exploring UX by Experiencing Lego Serious Play

Speaker

In a 2 hours’ fun and creativity packed workshop, Patrizia will invite participants to play seriously with Lego bricks and reflect on UX. Participants will be guided in a hard fun experience and invited to use hands, storytelling and creativity to connect the bricks and gain new insights on UX.

Patrizia Bertini is a user experience researcher, social scientist, author, certified LEGO® SERIOUS PLAY® (LSP) facilitator, journalist and experimenter. Currently a Lead UX Consultant at Wipro Digital, Patrizia explores the potential of co-creation to create meaningful experiences, products and services that impact positively on both brands and people’s lives.

Read more at www.legoviews.com and www.b4bricks.org

UXPA UK

User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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