Mentoring Programme

When trying to find a mentor, you first need to decide what you need from a mentor  – for example what skills you’d like to develop and what your goals are.  Then consider what characteristics you’re looking for in a mentor.

After that it’s easy, and can be done in three easy steps:

  1. Take a look through the available mentors on this page.
  2. Email Cindy and Leo at with:
    – a choice of 3-5 mentors you find suitable from the list below (according to the mentors keywords/skills/experience)
    – a few short paragraphs on what your experience/background is (this will help the mentors too);
    – what you expect from a mentor (what do you want help/guidance on?);
    – where you’re based, and how you want communicate (face to face, email, skype etc)
  3. We’ll chat through your options and choices, check mentor availability, and put you in touch with your mentor.

Please note that the mentoring programme is a privilege for UXPA UK Members only. If you are not currently a member, find out how to join UXPA UK.

Jump to A B C D E G H J K L M O P R S T Y


Adam Banks

  • Research
  • Technology
  • Tools

Adam worked as a user researcher at Google across multiple teams. He has an MsC in HCI from City University, London, with a focus on ‘voice’ research.
Whilst at Google, on top of research he also built all of the company’s research infrastructure – labs, design spaces, research database, etc.
He now runs a UX agency specialising in tools for qualitative research.

His office is in East London (nr. Bethnal Green). Happy to talk in person if East / Central (the closer the better to my office). Also happy to converse by text (email, slack, etc) or over Video Conference.

Alice Gregory

Alice Gregory

  • The whole UX process
  • Imagining a speculative future and selling ideas
  • In-house UX in large organisations
  • Increasing UX maturity
  • Inclusive design/accessibility
  • Planning and delivering workshops or presentations

Hello! I’ve worked in UX for nearly 4 years following a degree in Industrial Product Design at Aston University in Birmingham. I’m currently a UX Designer at the BBC, in the Systems and Service design team, which is responsible for making sure the internal tools within the BBC help users to do their jobs and are appropriate for their workflows. Before joining the BBC, I did a graduate scheme at Reed Business Information working across business analytics products for various industries, chemical, finance, HR, which gave me a variety of experience. I have done work at every stage of the UX process but am strongest at developing concepts and selling ideas for the future. I’ve spent time in small and large UX teams and been involved with initiatives to improve the involvement of UX in product development. I am really interested in making work fun, nurturing creative culture, creating and running workshops/presentations and would love to mentor anyone at the start of their journey as a UX’er.

Based in London – White City, Oxford Circus and Ruislip and also often in Warwickshire and Oxfordshire.
Happy with face to face, Email or Skype.


Red Badger

  • Facilitation
  • Service Design
  • Human-Centred
  • Cross-functional
  • Lean

I’m a Digital Product and Service Designer eager to create positive outcomes for people by design. I’m fascinated by human-centered design, anything cross-functional and lean.

You see me at my best in collaborative, cross-functional environments. I have experience both in design studios and on client side.

Working with an iterative mindset excites me the most, as there is so much potential for learning, failing and making things better. I believe that success in design means no less than giving satisfaction to everyone in touch with your challenge.

Having a communication design background helps me to think and present with visual strength and clarity.

During the last 10 years I have been working for design consultancies in Cologne, São Paulo, Amsterdam and London. I have created services for clients in the retail, travel, finance, automotive, fashion, architecture and culture industry.

Andy Parker

We Are AFK

    • UX Coach
    • Lean UX and Agile
    • Strategy
    • Interaction Design
  • Content Design

A Digital transformation and ux designer consultant from England, Andy works with local authorities, charities, NGOs, startups and SaaS businesses. His focus is on coaching team leaders and and founder of the anti-agency We Are AFK.

Working with household names and startups, Andy has trained teams on how to bring human centred design and design thinking into their day to day lives, emphasising that UX is not the role of an individual – but everyone.

Part of the Clearleft Alumni, and interactive agency Lightmaker, his work has won a number of awards. He is an advocate for open data, the open web and sits on the industry panel for Design & Media curriculum at South Downs College.

Andy provides 1-2-1 coaching and mentorship to team leaders in-person or remotely.



BCSG and Co-Founder of TrackBeat

  • Lean UX
  • User Testing
  • Prototyping
  • UX research
  • Psychology

As a User Experience Designer with a background in Psychology I have developed myself to really understand the user, through testing and analysing results. My Masters in Human Factors also has helped me become creative in designing the best interfaces for a project, currently a UX designer for BCSG, a design solutions agency specialising in the financial sector. I am also a Co-Founder of TrackBeat – a new way to listen to music with friends. I would love to mentor anyone who is interested in UX, design or research side (or both!) or anyone who just has some questions, will also review any CV and portfolios.


Byron Fernandes
MOO Print Ltd, Senior Experience Designer

  • UX design, strategy & research
  • Freelance & permanent UX roles
  • Workshops & Design Sprints
  • Human Computer Interaction
  • User-centred design

Hello folks! I’ve worked in UX for the past 7 years since getting my Masters in Human Computer Interaction from University College London. I’m currently in a permanent role as a Senior Experience Designer at, which is an online print and design company best known for making premium business cards and stationery. Before joining MOO, I freelanced for 4 years, which gave me quite a mix of experience across businesses and industries, both client and agency side. I’ve loved the variety of my career so far, but I’m not a unicorn – I’ve been happiest focusing on UX design, strategy and research, and I’ve never gone too deep into related spheres like UI, visual design and coding. Check out my online portfolio at to find out more about me and my philosophy, and to see some examples of things I’ve worked on.


Carl Myhill

  • 23 years experience
  • Ethnography/anthropology
  • In-house
  • non-web
  • accessibility
  • Goal-Directed Design
  • Agile
  • London

I’ve been a User Experience Designer for more than 20 years, normally working client side, often on big projects, many of which have not been web-based. I’ve designed Geographic Information Systems; water network resource allocation systems; worked on Police interview recorders and on crime analysis software; designed forestry systems for chain of custody; designed systems for student examinations; designed systems for Rotating Equipment Engineers to analyse vibration in power station turbines; and now work in Technology supporting Investment Research for Goldman Sachs.

For about 15 years I have based my approach on Cooper’s Goal-Directed Design approach; though have adapted this to be Agile in recent years. I’ve found nearly all of my design insights have originated from the anthropology part of the job, so often encourage people to start there. I created an innovation training course within Goldman Sachs, and this too starts with fieldwork.Diversity makes a lot of sense to me as a designer and my current employer also sees the value. I created and run an Accessibility programme at the firm. I’m also an LGBT Ally.

Some of the best UXers I know have no formal background in UX but in case it’s of interest I have a PhD in Applied Psychology (HCI) from Cranfield (College of Aeronautics); a MSc in AI and a BSc in Maths for Business. I’m hopeless at visual design but am ok at commissioning that part of the work and getting it done. I’m a mentoring champion for my group at Goldman Sachs and have gained hugely from my mentors and from doing my best to be a mentor.

Happy to chat to practitioners and people getting started in the field. I’ve mainly worked in-house, or as an independent so can’t tell you much about operating within an agency, but have views on agencies from the client side of things.
I’m based in Fleet Street and also Kingston-Upon-Thames.



  • End to end UX design process
  • Influencing product strategy as a UX designer
  • Planning and running workshops
  • Preparing and delivering presentations
  • Working with clients
  • Preparing your CV, portfolio and interview techniques,/li>
  • 10+ years

I’ve been designing digital products for over ten years, specialising for the last six years in entertainment products for the broadcast and sports industries. During this time I’ve designed products for clients like Formula 1, Arsenal, the Olympics, BBC, and Sky.

I now head up the research, UX and UI design teams at Ostmodern, and focus on setting them up for success and then getting out of their way. I don’t believe there is a set way to ‘do UX’, and try to help my teams forge their own path and develop their own processes, providing advice on different ways to solve problems, rather than solving the problems for them.


  • UI, Interaction Design & Visual psychologies
  • Advanced Axure prototyping
  • UX & Usability testing
  • Qual & Quant research tools and methods
  • Conversion Rate Optimisation

Educated in product design, I co-founded a start-up, invented and patented the technology on which it was based, and helped grow the business to 40+ people over the next 5 years.

I’m currently leading and growing the UX and Conversion Rate Optimisation disciplines at McCann Manchester – the number 1 integrated agency and top 10 digital agency of the North.

Having mentored several account managers into successful midweight UXers and helped visual designers transition into UX, I am now looking to be more involved in the community and mentor outside my organisation.

I am Nielsen Norman Group UX certified with hundreds of hours of usability testing experience. I regularly conduct internal training and deliver my own usability training course to industry. I can offer practitioner support across the verticals of UX (research, IA, Usability, Interaction etc.) but also the critical soft skills and working practices required by industry.

In addition to this, I can advise on the application of these skills for Conversion Rate Optimisation and assist with the emerging practices of copyhacking, persuasive design and web psychologies.

I’m looking for someone who has the passion for UX and the desire to develop their skills, their approach, and how they need to ‘be’. We’ll start by mapping out your current T skills and then look at how we shape these, fill in the gaps, and extend your breadth and depth.


Chris Myhill
Just UX Design (UX consultant)

  • Interaction Design
  • Prototyping
  • Information Architecture
  • Digital Strategy
  • User Research

I’ve been in the UX industry for about 8 years now – designing websites, apps and all other kinds of digital products.
Though I originally trained as a developer, I soon realised that when it comes to code… I’m not exactly gifted. I loved making things though, and sharing them with real people.

This was how I discovered UX. I found my calling in a field that’s all about rapid prototyping, testing and iteration.
Most of my career has been spent in agencies and consultancies, so it’s given me the chance to work with a bunch of different businesses. From teeny startups to FTSE100 giants like Tesco, Unilever and HSBC.

I bring UX thinking and digital strategy to help teams make better, more useful products.
More recently I’ve been turning my hand to my own ventures ; ‘Just UX Design’, my UX consultancy, and ‘Listmaker’ a new app that well… does what it says on the tin.

I’m based in south London, but my work takes me all over the city. Looking to help people start their UX careers, or learn more about the UX design process.



Experience UX

  • User Centred Design
  • Usability testing
  • User Research
  • Applied Psychology
  • Interaction Design
  • Human Factors
  • 5+ years experience

I started my career in UX back in 2000 when the term UX didn’t exist and no-one really knew what the hell Usability was. I learned my trade by reading a lot of books, asking a lot of questions, and getting things horribly wrong. I started back in 2000 within a large London web agency, then took a human factors role working in voice recognition, before jumping to a Usability Engineer role at the BBC. I took a very serious deviation into Human Factors in air traffic at NATS, before returning back to the comfort of the web agency world again. In 2007 I realised I was a terrible employee and decided to set up my own UX  business and that’s what I’ve done ever since.

What I can offer as a mentor is experience working client side and agency side. I also mentor and train the UX team at Experience UX to be the best they can be. I have a strong focus on user research and believe this should be the foundation of any UX work. If you believe the same then we should get along well.

I am based in Bournemouth and although regularly in London for client meetings, the majority of my mentoring is likely to be via video calls. I’m happy to discuss anything but at the very beginning I’d like to get a clear understanding of what you are looking to achieve through mentoring.

Dan Healy

Dan Healy

  • Digital transformation
  • UX strategy
  • Public speaking
  • User-centred design
  • Accessibility

I’ve been helping to deliver friction-free digital user experiences for nearly 20 years. I started working in UX before it was really called UX.

I’ve designed, tested, built, delivered, and managed websites, intranets, software, and information systems for some of the UK’s biggest names, including Sophos, Nationwide Building Society, Lloyds Banking Group, Scottish and Southern Energy, and the government’s chief adviser on the natural environment, Natural England.

I’m passionate about using my deep knowledge of user experience to lead organisational change, solve business problems, and to tame complex products.

I’ve spoken at a number of UX conferences and meetups, including: Collaborate, Bristol; UX Cheltenham; UX in the City, Oxford; UX Scotland; and Learning Technologies.

I’d be best suited to someone just starting out in UX who’d like to draw upon a senior UXer’s skills and experience to help embed a culture of user-centred design within your organisation. I’d also be happy to offer advice to those looking to take those first tentative steps on to the conference stage.

Dana Demin

Dana Demin
Parliamentary Digital Service

  • User Research
  • Human factors
  • Agile
  • Digital Development
  • Medical devices

I am a User researcher currently working at Parliamentary Digital Service. I work in digital development in an agile multi-disciplinary team.

Previously, I have worked in research consultancy doing service design and providing insights and recommendations for big name brands with digital products and online services.

My background however, is actually in human factors for medical device development. I have a keen interest in medical devices, assistive technology, inclusive design and social care.

If any of my experiences might be of interest, or you would like to know more about user research please get in touch, I would be very happy to share.

Daniel Williams

Daniel Williams
Head of UX

  • Product Design
  • User experience and user interface design
  • Customer experience strategy
  • User testing and research
  • Service design

I have led teams to create impactful, effective and profitable products, experiences and services for some of the largest companies in the world. I have deep experience in financial services, retail, automotive and telecoms. As a mentor and manager, I believe the best way to lead is by doing, so I am never far away from sketching, designing and solving complex challenges for clients. My career has taken me inside agencies, consultancies and startups where I have grown departments and established UX and product design as a core discipline.

David Bell

Human Factors International

  • Agency
  • Corporate
  • Strategic
  • Management
  • Financial Services
  • 5+ years experience

Likely mentoring:
– UX management, Building UX competency in an organisation (training/standards/infrastructure)
– User-Centred Design process (Business goals, User Research, stages in Design and User Test)
– International teams & projects – techniques/toolsLikely mentees: staff moving to UX roles or UX management.Current Position: UX Strategist for 9 yrs;
– Consulting projects – Engage with business/technical stakeholders to setup and manage UX projects in Europe & South Africa;
– UX management and capability building,
– Strategic projects & Mission critical products.
– Teach User Centred Design and UX management (I19) classes across Europe.Project experience:
– Build UX capability at corporates (tailored UCD processes, standards, infrastructure, skills training…)
– mission-critical applications (multi-role banking for corporates, insurance and banking call-centre, forex)
– hands-on work, including end to end User Centred Design, expert review, user-testing.Mode of working;
– Lead international multi-skilled teams in a technical management role
– hands-on user-research, design and user-testing.


Ed Vinicombe

Clearleft &

  • Data analysis
  • UI Design
  • Axure
  • Fast prototyping

My career has spanned over 9 years, working for some of the largest corporations in the world improving customer experiences. On the side, I am the founder of which provides affordable learning for both seasoned and aspiring UX Designers.

Erick Bulatowicz

GRAVITY8 and Virgin Business Start up

  • UX design, strategy & research
  • Interaction Design
  • User Testing
  • Fast Prototyping
  • UI/UX Career Advice

Value Architect and boundary pusher by nature, with a strong passion for Technology Innovation and User Experience Journey, developing ideas and create strong value to business growth.


Service Design Lead at Fjord London

  • Service
  • Product design
  • UX
  • UI
  • Strategy

I am a UX-UI, service / product design director and strategist with 12+ years experience.
My fascination for human behaviour and desire to understand what motivates people, their hopes, fears and dreams helps me to comprehend how audiences interact with products and services and how products and services can play key roles in people’s lives. I seamlessly blend physical and digital experiences solving problems that affect usability creating services and experiences that MATTER.

My work is driven by two beliefs: everyone benefits from good design and good user experience and that good user experience and good design is always memorable, effective and beautifully simple. I speak the truth and go the extra mile. I believe that loyalty is more important than politics, and that collaboration is the root of great things.


George Kalyvas

RS Components

  • UXR
  • HCI
  • Usability
  • Keynote Speaker
  • Qual & Quant
  • Agency + In-house Experience

Experienced User Experience Researcher primarily responsible for designing, conducting, analysing, and reporting on user-centred design research and usability testing.

Experience in conducting both moderated and unmoderated research. Able to construct surveys, conduct lab studies and customer journey mapping projects in order to undrstand how target audiences behave outside of the digital product.

Strong UX background with a Master’s Degree focused on Human-Computer Interaction from the University of York



  • Agency
  • Startup
  • 5+ years experience

I combine UX design with product management. A well designed product is useless unless it ends up being validated, built, and delivered to users. My career has winded through managing large corporate solutions, through pure UX research and design, ending up in leading end-to-end product design and development within a startup. I believe anyone can design for themselves. That’s not a skill. The real skill of a UX designer and product manager is designing and building for other people. Solving users’ problems in a way that keeps them coming back and delivers on business goals. We are creative problem solvers.

Giles Colborne

Managing Director, cxpartners / Author, Simple and usable

  • 20 years experience
  • Leadership
  • Public Speaking
  • Consultancy
  • Strategic UX
  • Interaction Design

I began my career at British Aerospace before moving to digital agencies where he introduced UX ‘undercover’ without budgets or permission and grew the discipline into a major part of the agency offering. In 2004 I founded cxpartners along with Richard Caddick and grew it to be one of the most respected UX agencies in the world with 60 staff in London and Bristol. I’m invited to speak at conferences all over the world (something I hadn’t considered doing until a client suggested I should). Good if you want to learn about planning a UX career, undercover UX, managing people, managing change, building a speaking career.



  • User Research
  • UX Strategy
  • Conversational UX
  • Multi-Channel UX
  • International UX

I’m currently Head of User Research and have 20 years’ experience in the UX industry. My experience spans the telecoms, retail, health, utilities, insurance, financial and non-profit industries.

Working at a strategic and project level, I support the integration of UX research, design and evaluation across multi-channel and cross-cultural services. I’m currently working in conversational UX (voice, chatbots, assistants) and also have experience across web, mobile, social media and device UX.

I typically help with mentoring in user research, UX strategy and process, managing UX, and career development. I’ve also helped mentees work through specific UX issues such as getting stakeholder buy-in for UX, formalising UX processes, ensuring user research results in actionable insight, measuring UX, identifying and addressing UX skill gaps and getting started in conversational UX.


Associate Director UX, Code and Theory

  • UX strategy
  • Facilitation & workshopping
  • Product validation
  • Ecosystem / channel architecture
  • User research

I’ve been an interaction designer for the past 8 years, working at various size agencies across the cultural, luxury and publishing sectors, as well as giving talks at conferences and mentoring early stage startups as part of Google launchpad and design students from London College of Communication and Central Saint Martins. I’m keen to mentor junior UX or those looking to move into the field.

I’ve worked on small to large projects such as strategy for Net-A-Porter to Apps for BBC from discovery, through design to delivery, conducting various types of user research as well as full UX design, prototyping and various collaborative workshops along the way. I have managed teams throughout these processes mentoring both UX staff as well as designers and strategists in UX and design thinking and research methods.

Holly Smith

Freelancer; currently Senior UX Designer at Publicis.Sapient

  • Digital strategy
  • User research, analytics & testing
  • User & customer experience design
  • User interface & visual design
  • Career and personal development

I am a senior lead UX/UI Designer and Researcher, with a previous background in visual design. With over 8 years experience, I strive to design experiences that make people smile.

Having spent the last 5 years freelancing in London, I’ve had the privilege to work on a range of different roles and industries, solving a range of problems for a diverse set of users. I’ve worked in Startups, Agencies, in-House, on-site and for non-profit companies. Over this time I’ve been able to work on iterative features, new proposition design, full app and website redesigns, pilot programs, and system design.

I’m particularly interested in how designers can harness emerging technologies to create more meaningful and ethical experiences within society, and how we can balance our digital and physical lives to be more fulfilled. Entrepreneurial by nature, I also enjoy daydreaming about the what could be the next big disruptor in tech.

I would love to help graphic or digital designers understand how to make a move into product design. I feel I have a lot of advice to give on how to get your foot in the door, hustle for the right role and accelerate your personal development.

I’m originally from New Zealand, but I now call London home. I spend my time outside of work at events to learn more about my industry, or travelling to learn more about the world. I’m easily bribed with wine or coffee.



James Reeve

  • Visual design
  • User experience
  • Interaction design
  • Creative direction
  • 10+ years experience

As Head of Creative I’m responsible for shaping how Foolproof generates and delivers creative ideas. This means I’m always looking to evolve and challenge working methodologies and practices to drive the studio’s creative thinking, idea generation, reports and experience design recommendations. My role is to provide overall creative direction to the projects and initiatives coming from the entire design studio, from inception to delivery.

Prior to joining Foolproof I worked at top digital agencies and have led many digital transformation programmes for a whole bunch of brands across commercial and government. Many of these projects have been recognised with industry awards. During my career I have been lucky enough to work on many exciting projects and have designed interfaces for pretty much all devices/contexts imaginable. I feel this has given me a very broad understanding of what makes a great experience and the importance of validating these interfaces with users. Getting stuck into a juicy client brief or challenge, and knowing that the products I have helped design are being used out in the wild gives me a kick.

Jason Chan

Jason Chan
Kingfisher Digital

  • Interaction design and information architecture
  • UCD
  • Service design
  • UX Strategy
  • Lean UX

I’m currently a Service Design Lead at Kingfisher Digital. I lead a team of UX and visual designers creating omnichannel services. I’ve got 7 years prior experience as an agency side UX designer and transitioned into my design career from a career in financial tech in business analyst and project manager roles.

I’m  always interested in offering advice and mentoring for those interested in developing and discussing their experiences in user centered design, design facilitation, lean UX and designing within Agile teams.

Jean-Francois Hector

Jean-Francois Hector
TAB (The App Business)

  • User-centred design
  • Lean, iterative, hypotheses-driven design
  • Rapid functional prototyping (TypeScript, React, Swift)
  • Leading discovery and alpha phases
  • User research, co-design, usability testing

I am a UX Designer with 7 years of experience across design strategy, user research, interaction design and functional prototyping for Apple, Ford, B&Q, Tesco, the Met Office and many others.

My vocation is to ensure that my team and I build products and services that fit people’s needs and contexts, and are delightfully easy to use.

I believe in the power of rigorous, conclusive user testing done early and often. When a team does that, egos disappear, assumptions get spotted, conversations focus on what matters, and decisions reflect what works for users. I make it happen by combining my design, research and development skills to create exactly the right functional prototypes, for the right testing protocols, for the right hypotheses, in a matter of hours. This leads to a design process that is inevitably user-centred, hypotheses-driven and evidence-based.


Eight Inc.

  • Service design
  • Interaction design
  • Strategic design
  • Workshop design and facilitation
  • Career guidance/career change

I am a strategic and visionary Design Lead with 9 years of experience. With strong creative intuition to deliver conceptual thinking and an analytical mindset that identifies organisational implications, I inspire, lead, manage, and collaborate with interdisciplinary teams to drive quality design and service solutions.

At the moment I work in an Architectural Experience Design Firm as Service Design Lead; my job includes design strategy, co-creation, and formalisation of the practice. I believe in Interaction Design that sits beyond screens; Experience Design that creates emotional connection; and Service Design that brings out incremental and revolutionary innovations which change the way people live, and work. Throughout my career I have been practicing my belief, making impacts for people I design for and empowering people to do what they love.

I’ve worked in London, New York, UAE and Taiwan. My clients include BP, BT, Sony, Google, Scottish Power, Tiffany & Co., Kellogg’s, Pringles, Bentley, Toyota, Miral Asset Management, Macquarie, HSBC, Lloyds, Barclays and more.

Come and say hi!


BBC Research & Development

  • Interaction design
  • Research
  • HCI
  • Prototyping
  • London

I’m a Principal Interaction Designer at Intuit where I lead product design for the UK market. My goal at Intuit is to create delightful products that allow small businesses and entrepreneurs to overcome the burdens of accountancy.

My design philosophy lies at the intersection of two cornerstones: the first is Lean Startup-inspired hypothesis-driven design and the second is application of cognitive science to technology. The real magic of product design happens only through extremely close links between design research that creates empathy for the user, and interaction design methods that allow designers to rapidly experiment and explore many possible solutions.

Before joining Intuit, I was Lead UX Designer at The Telegraph, where I defined Telegraph’s UX strategy for mobile. I was the lead UX for the high-profile project to bring Telegraph’s new news app to the market. I also worked for BBC Research & Development, prototyping future content discovery experiences, and several design agencies on customer facing products (National Rail Enquiries app), B2B platforms (American Express), cloud services (Canon) and smart TV interfaces (Freesat).

I’ve studied Human-computer Interaction (MSc) and Graphic Design. I co-organise London’s most popular design research Meetup – The Research Thing, and speak at research and design events in the UK and abroad.

Jonathan Culling

Transport for London

  • Agency
  • User experience design
  • User experience research
  • CV surgery
  • Portfolio surgery
  • Interview coaching
  • 5+ years experience

I have been a UX designer and researcher since 2000 and passionately believe that the two disciplines must be used together to be faithful to any user-centred design process. I’ve coached, managed and mentored talented practitioners for many years now and it’s the part of my job that I enjoy most. I’m used to working in many different environments, from the creative chaos of digital advertising agencies to the more structured environment of consultancies – and client-side too. Would like to mentor anyone who is keen to get into the field of UX, or is already established and looking to make the next move.

Kevin Fitzsimons

Veritas Technologies

  • UX Research
  • UX Architecture
  • UX Design
  • Enterprise
  • Copy & Content

I’ve been working in UX and related fields for over 20 years, with experience bot agency side and client side, working on products ranging from mobile apps to market-leading e-commerce sites to enterprise software. The common thread through all of these has been user-centricity and how to engage with users to provide better and more insightful input to the design process.


Laura Northedge

Laura Northedge

Next Retail Ltd

  • Agency
  • Corporate
  • UX
  • Design
  • Project Management
  • 10 years Experience

I am a Senior UX Designer and Prince2 Digital Project Manager with 10 years experience designing across desktop, mobile and app based projects in fast-paced corporate and design agency environments. I am experienced in working as a key member of agile delivery teams in heavily regulated industries including utilities and retail as a Design/Studio Lead and as a Digital Project Manager, balancing user needs, business goals and technological realities with a proven track record of improving conversion rates, customer NPS score and channel transformation.

I started off a a print designer, progressing to catalogue production then to web/digital and then to UX and project management which I’ve found has helped me be well-rounded in my approach to UX, problem solving and the digital design industry in general.

My interest has always been in human centred design and the psychology of “why we do what we do” no matter what the medium. As a mentor, what I feel I could bring to the table is the knowledge and experience of how to build upon and share ideas, how to present ideas and create buy-in and how to champion and deliver successful UX projects from start to finish in complex environments.

Laura Yarrow

Laura Yarrow

Experience UX

  • User Research
  • Information Architecture
  • User Testing
  • Public Speaking and article writing
  • Facilitation and workshops

Hi! I’m a UX Consultant on the South Coast, UK for a UX agency, working with a wide variety of clients. I plan and consult from start to finish on projects, facilitating workshops, user testing, research and observation, and delivering back the findings and insights to the client. I enjoy all aspects of user research, but hold a special passion for field research and ethnography. I occasionally speak at events, and write the odd medium article on user research related topics.

Before my career in UX and user research I worked as a web developer, which allows me to collaborate well with development teams when formulating solutions for their products and services.

When I’m not immersed in the world of UX, I enjoy spending time with my family, playing the piano (badly), taming my rather wild garden, writing talks to give at UX events, and I’m also in the process of writing a UX related book.

Lee Duddell


  • London
  • Newcastle
  • research
  • Entrepreneurial
  • SAAS
  • Director

During 20+ years of working in digital I became increasingly frustrated with the amateurish way that companies were making important design decisions. Personal opinions, hunches and incomplete data were driving experience design. And not User Insight. I started WhatUsersDo to fix this by making user research and user testing BAU.I have already mentored one UXPA member who made a career switch from IT Training and now works at Seren.

Leonardo Mattei


  • Running workshops
  • Design thinking
  • User-centered Design
  • Human-Computer Interaction
  • Design Systems
  • UX Research

I love designing for the users, providing the best possible interaction and experience. I’m a constant learner and enthusiast about new technology and solutions. I’m very interested in problems, the more they are complex, the better. I love to evaluate all the possible solutions, focusing on the outcomes, and challenge the current models to solve the problem and improve people’s lives.

I started my career in Italy when I worked as a contractor for many projects (branding, websites, apps, software design), then I moved to London. I’ve been in London for 3 years, I started working in start-ups and currently, I work at Elsevier where I focus on how to help researchers staying up-to-date with the relevant literature for their research. It’s a very complex problem to solve, and I love meeting with researchers every week and understand more about it in order to deliver the best possible product to help them doing research better.
At Elsevier, I also helped to build our Design System and refining our design process.

As a mentor, I hope to give my contribution to the design community and have valuable relationships and discussions in order to help new designers presenting their ideas, being more confident, facilitating design workshops and meetings, and refining their design process. I also see mentoring as a great opportunity to learn and grow as a designer.


  • Stakeholder management
  • Design facilitation
  • Information architecture
  • Service Design
  • Design Thinking

Liam is an Experience Design & Strategy Consultant for ThoughtWorks, where he works with industry-leading (or disrupting) organisations to facilitate bolder think around customer experience and value. He helps teams to define ambitious strategy and enables teams to deliver on it.

Primarily focused on design that delights customers but delivers business benefits, Liam has strong competencies in research, information architecture, service design and product strategy (not the old PowerPoint style, either).

Passionate about the value design can bring, Liam spends a lot of time now coaching design teams and executives. He’s done this in both the UK and Bangkok, where he’s currently on a transfer.

To help everyone to become better designers is Liam’s mission and he has spoken internationally on the subject of design at leading design and Agile conferences.

Note: I’ll prioritise any mentoring requests from those of underrepresented or minority groups.

Lisa Marie Ortega MSc BSc (hons)

Founder of Keep It Usable, I Need Users, Home UX Lab and a whole host of other stuff.

  • Multi award-winning
  • 20 years UX experience
  • Client side and agency side
  • Psychology in UX design
  • Research
  • Everything UX
  • Experienced entrepreneur

Friendly, highly ambitious Manchester-based UXer and entrepreneur seeks a mentee who wants to take their career to the next level! I’m not for you if you just want advice on which books to read or you’re not sure if you want to get into UX. I’m for you if you’re willing to put in time, dedication and hard work to make a real difference to your life and UX career. We’re going to pretend we’re on the Voice and together we’re going to win the competition! Except there’ll be no singing involved – especially by me!

So, what about me? Well, I have a Masters in Human Factors and Ergonomics and a BSc in Computing and Psychology. I’ve worked with the world’s biggest brands to improve customer experiences. I’m told I’m one of the best researchers out there and I’m really creative. I love applying user insights to solve problems, create new ideas, identify opportunities and especially using psychology to convert people into customers. I’ve worked in all sectors and all platforms.

Other stuff I do includes appearing on TV, radio, writing books, organising and speaking at events, running workshops and finding new ways to improve the UX industry and help people.


Marion Duncan

Accenture Liquid Studio

  • UX/CX
  • Visual Design
  • Innovation
  • Workshop facilitation
  • Creative Lead
  • Agency and Consultancy

I’m a creative lead with more than 15 years of experience in branding, design strategy and user experience. I’ve been in London for over 10 years and during that time I have worked on a wide range of projects (websites, campaigns, games, mobile apps, …) across most industry sectors, delivering customer-centric experiences while leading creative teams and managing client relations.

I’m currently the Creative director of Accenture London Liquid Studio which is part of the Emerging technology branch of the firm. Our team is essentially made of engineers and designers and we’re all passionate about bringing innovation to life by using new tech to solve business problems and improve lives in a fast and agile way. My recent projects involve using AI to service a new open-banking platform, creating a product for the Amazon Echo Show to assist the elderly in their home and launching a fitness service using wearable technology. Topics I’m particularly invested in at the moment are design thinking, ethical AI and computational design.

As a mentor, I’d be happy to discuss these themes, use my experience in hiring and leading creatives if you want to shape-up your CV or portfolio and help you present your ideas and creative process in an engaging, meaningful and impactful way.

Martyn Reding

  • Leadership
  • Managing teams
  • Product design
  • Strategy
  • Careers in UX

For the first 15 years of my career I was ‘agency side’, holding senior design roles and working with a range of brands including IKEA, Penguin books, BBC and Diageo Diageo (Archers, Baileys, Smirnoff). Since I’ve been ‘client side’ I’ve been lucky enough to win some awards, present to the UX community and work with some exceptionally bright individuals.

Based in Brighton.

Matthew Dawber

  • UX design, strategy & research
  • User centred design processes
  • UI, visual and branding design
  • Rapid prototyping
  • Omni-channel experiences

With 8 years in the UX industry and 18 years practical design experience, I am currently the lead UR/UX/UI designer for an established startup called Vidsy; who operate within the social media marketing sector and am the founder of a remote working UX consultancy project called A11ycat.

Previously I worked at a large company called Civica, as a senior designer on projects from all sectors including government, fintech, travel and defence.  As such I have a vast knowledge and practical aptitude in UX and creative disciplines including user research, user testing, information architecture; although my specialism and passion is creating beautifully usable UI designs, branding, graphics, interactive prototypes & motion design. I also enjoy prototyping and am fluent in HTML, CSS and know a fair amount of jQuery.

Based in London (Aldgate during day, Kingston at weekends)
Preference for face to face or email.

Marzia Battaglia

    • Human-centred design
    • Prototyping
    • Workshops
    • Interaction Design
  • Visual design

I am a User Experience designer based in Rome, Italy, but still available to mentor remotely. I am a creative problem solver, passionate about what people are doing. What I care about is trying to understand how we, as human beings, take decisions and actions all the time. I love changing and adapting to new environments, this is why I have lived, worked and studied in Italy, Portugal and England, often seeking for new challenges.

I am currently working at Assist Digital and I previously worked at Future Platforms, where I developed digital products across multiple channels. Some of my clients include Domino’s Pizza, Glastonbury and Premier League.

I gain insights from research, create scenarios and user flows, run workshops and develop concepts, always using an iterative design approach ranging from paper sketching to digital prototyping. I test, iterate and validate with users at every stage of the process and I work closely with developers during production.

In my free time I constantly try to catch up with the latest technologies and techniques; I improve my skills going to meet-ups, UX events and trainings organised by the UX community, such as Ladies that UX and Mobile UX. In the past few years I undertook three courses organised by IDEO and I obtained the NN/g UX certification.

I find mentoring challenging and exciting; last year I helped five people move into a junior UX position. I am open to help and mentor people that are relatively new to the sector and/or want to find their first job in UX, trying to be as useful as my mentors at the time I started.


Service Design Consultant at Made by Many

  • Service Design + Product Design
  • Workshops & Co-Creation Sessions
  • Qualitative Research
  • Prototyping & User Testing
  • Working with developers
A London-based Service Design and Product Design Consultant, I like solving problems and putting technology to good use. My experience ranges from strategic discovery work to fast paced delivery projects for clients in transport, non-profit, retail, finance and government. I love creating products that make a difference. Most exciting challenge to date was the digital transformation of The Metropolitan Police.
I wasn’t always a designer, my background is in linguistics and interpreting. I enjoy travelling, languages and different cultures, but most of all I love collaborating with curious people from various disciplines. Service Design is an exciting place to be, and as someone who transitioned into it from a different career path, I can help new starters with direction and advice. Happy to meet face to face or to mentor people remotely.


Michael Rowland

  • Research: user & usability research of all sorts inc. usability testing, user research/insights gathering, contextual inquiry, requirements gathering and stakeholder consensus.
  • Product & application design: objective-based/goal directed design, information architecture, interaction, tech & product innovation
  • Making it happen: ux in the trenches, Rapid product prototyping, front-end tech and ux guidelines
  • It’s a team sport: ux coaching, workshop facilitation & pairing
  • Methodologies: Agile UX, Lean UX, Extreme Programming, UCD, Design Thinking and Continuous Creative Integration
  • Learning/training: fine art, photography, design and psychology
  • Big picture: Personas, vision & strategy and public speaking

I’m the Lead Product UX at, a social media video company, part of theNews Group International, based in TechCity, London. My professional experience in UX and UI development dates back to 1998 and since then I’ve explored new ways of more effectively realising the massive potential that technology offers and that each product starts with. I’ve consulted on, designed, engineered and led such teams and initiatives for Konami, Wiley Publishing, UK’s National Lottery website,, LoveFilm and Granada/ITV-UK and Toyota/Lexus.

I’m at @hedshot on Twitter and takes a lot of photos.

Michael Varga

Michael Varga
Lead Designer at Creative Navy

  • UX/UI Design
  • Digital Design
  • Cognitive Science & Research
  • Design Strategy
  • Evidence-Based Design

I lead a team of cherry-picked expert designers at the London based UX agency Creative Navy.
The approach we champion as a top tier team is evidence-based design, where a pragmatic vision is married to a thorough understanding of research practice.

I am fascinated by cognitive science and visual perception. I have pursued this interest in a PhD program and now I conduct both theoretical and applied research with a team of academics.
Above all I value the power of imagination and the difficult yet rewarding pursuit of excellence. I’d be happy to support others in growing as design professionals in a meaningful way.

Based in London. Mentoring sessions preferably via Skype or email.

Mike Jongbloet

UX Lead, Deeson

  • User experience design process
  • User research and testing
  • Working with clients
  • Digital agency life
  • Running projects

I work as a UX Lead for Deeson, a digital agency based in London. I also have other roles leading projects and coaching the business in our agile processes. We design and build interesting websites, apps, chat bots etc. for interesting clients.

I’m a user experience designer and thinker with more than a decade of experience. I’ve covered a lot of ground in the digital industry working in design, architecture, content, development and project management. I’ve worked both agency and client side. Building strategies and solving problems through user research, design workshops and iteration. I’ve sat on the leadership team at a digital agency and led teams of designers, developers and architects.

I’ve mentored  juniors previously, but happy to be a mentor for any level. I’m happy to chat to mentees through video chat or face to face (although that may not always be practical with my location).


Oliver West

Arkitex ( and

  • UX Strategy
  • Lean UX
  • Startup founder
  • Global experience
  • Team management
  • 18yrs experience

A UX lead with 18 years experience for some of the worlds biggest names.  Based in Brighton but experience with running large scale UX projects across Europe, North America and Asia.

I have experience with big budgets as well as no budgets so lean UX is a specialty.  I also have experience client side as well as agency with a recent stint as Head of UX for MRM Meteorite, a customer experience agency within the McCann Worldgroup network.

As a mentor I can help guide you through the maze and pass on some of the knowledge I’ve gained through the 18 years of my career.

Olivia Caro

Schroders (Contractor)

  • IA, UX, UI
  • Product Design
  • Strategy
  • Professional coaching

With a background in Interaction design, Multimedia and Net.Art, I studied Fine Arts in Cuenca, Spain, one of the most relevant Universities in Spain when we talk about experimentation with Art and all the things digital and not that digital like Ars sonora, Performance, Net.Art, Interaction, Design…

I started working in the digital industry while studying as Web designer as my title in that time in 2004. I came to London in 2010 to explore, learn and share new knowledge. After working for different companies in a permanent basis I found that for me, it works best the contractor way because this brings to me more knowledge and experiences and challenges to learn across the UX&D industry.

I’ve been mentoring and coaching designers and young professionals since 2014. I do enjoy learning about processes and methodologies.

I work as UX and UI Designer leading projects for different clients. I like challenges and I do enjoy working helping and mentoring others.


Paola Miani

  • Design research
  • UX strategy
  • Experience design
  • User centred design
  • 10+ years experience

Over the last I6 years I’ve been designing digital services for many companies in different sectors and countries. Please find out more about my background and experience at’m a continuous learner, I know from my own experience that you could learn and master anything you want, if you have enough motivation and curiosity. I believe that “Learning by doing” and getting the right feedback is the best way to gain confidence and improve your skills.As your mentor, I’ll support you in your journey to master UX skills, I’ll give you shortcuts, tools and advice in achieving your career goals. I’ll coach you to identify your strengths, define a plan with clear outcomes and keep you accountable to it. If your are passionate about UX and are ready to commit to this journey, I’ll be more than happy to help.

Patrizia Bertini

Patrizia Bertini
Wipro Digital  and DesignIT

  • UX research
  • research design
  • UX strategy
  • facilitation & workshop design
  • co-creation & participative design
  • user testing
  • accessibility & usability

Active in the international digital field since 2000, I’m interested in revealing and understanding people’s emerging behaviours and attitude and how technology is influencing and affecting their experiences. Curious and passionate about participative design, creativity, and the experience economy, my goal is to find better ways to generate ideas through the understanding of us, human beings interacting with systems and environments. I’ve worked for 8 years as a freelance consultant and user researcher in Italy before moving to London. In Italy I worked on projects focusing on Accessibility in the areas of education, CA, transportation, Public bodies, and finance. I also combine a sound experience as a researcher gained at London School of Economics, ITTK (Hungary) and various European institutions. On Twitter at @legoviews.

Paul Coombs

IG Group

  • UX & UI design team leadership
  • Setting up & running complex projects

Many years experience leading design projects and teams. Happy to support the community and mentor designers, in particular those new to leadership or getting to grips with a complex project.

Philip Morton

Head of Strategy at Foolproof

  • 8+ years experience
  • Career advice
  • Line management
  • Coaching and mentoring
  • Skills development

I work at Foolproof, where I manage the experience strategy practice and lead design and research projects for the likes of HSBC, PlayStation and Adobe. In my time at Foolproof, I’ve helped over a dozen people develop their skills through line management, coaching and mentoring. I’m most interested in helping people with 1-4 years experience.



Pearson Education

  • Design thinking
  • Design strategy
  • User reseasrch
  • Service design
  • Interaction design
  • Product development

I’m a UX lead at Pearson Education who is passionate in shaping the future of education by designing global learning services and products. Previously, I worked in Shanghai heading up the UX team at Education First designing the learning experience for kids.

I took an unconventional journey to UX with a background of Computer Science with Business and integrated my passionate in design with technology. As a result, over the last 9 years I have worked for various industries with multiple roles delivering digital solutions to market including the Ubuntu OS, Orange apps, Wall Street English and Education First’s apps and platform. I believe that it’s possible for anyone to make a career transition to UX so want to share that experience with others and give them that confidence to make the first step. After all, I made that leap with the help of my mentor from UXPA!


Samantha Davies

Samantha Davies

  • User research
  • User testing
  • Workshop planning and running
  • Career advice
  • Research culture
  • Interview preparation

I’ve been practising as a User Researcher since graduating from UCLIC in 2010, with experience in-house and agency-side, in both the public and private sectors as a permanent employee and also as a contractor. I’ve run research on a global scale for services, products and everything in between. I’ve worked in start-ups and large organisations, which I think has given me a deep sense of organisational idiosyncrasies and a good sense of what success looks like, peppered with learnings.

As a mentor, I can provide clarity about the inner functioning of different organisations to help you understand the perks and pitfalls you can expect when looking for your next role. I can also provide support on how to find a research style that will work for you and your team. I’m based near Old Street and would prefer to meet in the mornings or to have monthly / fortnightly calls.


Sandra Meek

  • Project discovery & UX research
  • Facilitation & workshopping
  • UX Design
  • UI & Visual Design
  • Agile Product Design
  • Creative Direction
  • Agency & in-house

I have wide-ranging experience in digital design, which in recent years has focussed on user experience and interface design for digital products and services. I have worked on projects for financial service providers, retail giants and non-profit organisations; conceptualising, enhancing and transforming their digital offerings.

Currently I work as a product designer at FutureLearn, an online learning platform where I lead design for the team working on partnerships with education providers and wide-reaching public education projects.

I’m keen to help junior and mid-weight designers with their career journey, and can do so in person (London-based) or remotely.


Thomson Reuters (Contract)

  • E2E Service design
  • Customer Journey Mapping
  • User experience strategy and planning
  • User testing
  • Benchmarking and competitive analysis
  • Training and workshops

With a background in visual, digital, and service design strategy; I am passionate about taking ideas further and solving business problems. I specialize in customer experience and optimization, understanding user journeys and using data and research to inform decision-making as well as lean UX methodologies to inform the validation process.

I work with clients looking to expand and optimise their business with the help of UX and research, from sectors such as Fintech, Edtech and healthcare to start-ups. I run my own consultancy, helping clients create and implement tailored business strategies.

I believe in approaching a brief in its entirety to achieve a clients’ strategic objectives. From the product architecture, design, user experience, customer journey and decision making process through to how these all work with the business model not forgetting how the product is communicated and promoted in the marketplace.

My experience also includes web content creation & SEO strategy, KPI measurement, and multichannel experience analysis.

A geek at heart, I grew up playing games on a Commodore 64 and remembers Apple Mac’s when they were black and white screens! I’m a lover of technology and passionate about learning and sharing knowledge.

Sara Portell

HomeAway (Expedia group)

  • UX Research
  • Usability Testing
  • Behavioural Science
  • Online Conversion
  • Personas
  • User journeys
  • Research Planning
  • International UX Studies

User Experience Insights and research manager with broad experience uncovering insights and applying research methods for global online retailers and start-ups since 2009. Passionate about understanding people’s behaviours, needs and motivations. Demonstrated ability to apply user centered design principles and research to delight and engage with customers. Combined User Experience (UX) optimization and conversion rate optimization (CRO) expertise towards improving business results. Experienced working in interactive development and rapidly changing business environments.



  • Lean UX and agile
  • UX research
  • User testing
  • Workshop facilitation
  • GDS standards and assessments

Scott is a Senior User Experience Designer and User Researcher at Valtech. Over the last several years he has been involved in delivering successful user-focused products and services in the private and public sector for Government including the Skills Funding Agency exemplar ‘Find an apprenticeship’, the ‘recruit an apprentice’ service and Civil Service Human Resources ‘Recruitment Platform for Government’. An advocate for Agile and Lean UX, Scott is focused on how a team can deliver digital products and services that are created through learning using evidence-based research and iterative development with user needs at the heart of any design or business decision.

Simon Raistrick

Measure & Transform

  • Consultancy
  • 5+ years experience

My background includes user research, CX design, IA, project management and strategy, and I’m actively involved in usability international standards.I specialise in Customer-Centric business, Customer Experience strategy, large Customer Experience programmes and improving operational processes to improve Customer Experiences, and these are the areas which I’d be interested in mentoring in. I have an informal style, and am now based in New Zealand, but still available for remote mentoring.

Stephanie McNee


  • Digital telecommunications
  • 5+ years experience

Strategist and Researcher of Cognitive Systems / Human Factors Specialist with 9 years of experience in User Research, Strategy and Design Innovation. Experience across multiple platforms of products ranging from safety systems in Healthcare to Consumer Products. Extensive knowledge of cognitive systems human factors principles, usability testing, and design research methodologies with proven record of integration of these skills into the design process. Practices center on establishing clear and concise usability guidelines, POV’s, and recommendations for multiple product portfolios. Human Factors expert in both software & hardware interfaces focusing on an optimised holistic user experience from a tactical and strategic perspective. Vast knowledge of the product development process and the successful integration of human factors, research insights, and usability principles within each critical phase of product development.

I am a senior UX researcher working at a London based consultancy. Experience researching on a range of platforms mobile devices, desktop, TV. Skills are in a variety of methodologies/areas: research, workshops, personas, ethnography, information architecture. Over 5 years of experience in UX.


Suki Beg
RS Components Ltd

  • Design research
  • Interviewing and User Testing
  • Card Sorting and Tree Testing
  • Participatory and Field Research
  • Workshops
  • 9+ years

I’m a London based user experience researcher and designer, with a background in information architecture. I’m currently client-side, having previously worked for an agency.

Over the years,  I’ve championed a culture of feedback to democratise user research, nurture design thinking and remove silos, in the technology e-commerce, finance, central government, green business and non-profit sectors.
Projects I’ve worked on include complex, task-focussed search, checkout and booking interfaces, as well as emotive experiential products like community, campaign and product pages for clients like Sony Mobile, Yamaha, Arup and RS Components.

I’m available by skype or for meetings in the Kings Cross Farringdon area, particularly if you’d like to discuss:
– feedback on your cv or portfolio
– research methods
– stakeholder engagement
– facilitation and moderation skills


Tarah Srethwatanakul – CURRENTLY UNAVAILABLE


  • Foundational and tactical design research
  • Service design
  • Research plan and discussion guide review
  • Agency-side, in-house, contract

I’m a service designer and researcher based in London, with experience across Europe, Asia and North America. Over the past three years, I’ve had the chance to work on projects ranging from managing the digital re-design of a global news service to doing ethnographic research at construction sites across France. My clients include blue-chip companies such as Amex, Nespresso and Zurich, as well as public organisations like the London Metropolitan Police. Currently, I’m embedded across two product teams as an experience researcher for Facebook.

Outside the office, I’m also involved with Ladies that UX and Hexagon have given talks on designing for behaviour change.

I’ve had some great mentors over the years and am keen to mentor people moving into research and/or service design, as well as anyone who wants advice about agency life, working in cross-functional product teams or contracting.

Happy to meet around Tottenham Court Road or Angel for face-to-face meetings.


  • Interaction Design
  • 5+ years experience

I’ve been a user experience designer for 10 years and been involved with web and mobile design since 1993. I’m focused primarily on conceptual design, taking insights from research and developing concepts, user stories, user journeys, information architectures and interactive design frameworks using sketching, prototyping, low and high fidelity detailed design up to graph design and delivery to build partners. I also have responsibility to develop UX strategy and have experience in globalisation, business strategy and managing delivery teams.

I’d probably be most useful in the area of conceptual design and developing those concepts into interaction design artefacts (prototyping, wireframing etc) and deliverables, if that would be useful to anyone.


Yongjie Chen

Retailmenot (previously Fjord/Accenture)

  • User Centred Design
  • Qualitative and quantitative user research
  • Usability & Accessibility
  • Wireframe & Prototype including HTML & CSS
  • Human Computer Interaction

I have around 5+ year User-Centered Design experience with MSc in Human-Computer Interaction (HCI). I have expertise in applying core User-Centered design principles, usability, and accessibility to a broad range of complex and diverse business scenarios.

I am currently working at Retailmenot as UX Designer, leading UX Design & Research work on some projects. Previously, I have worked for Fjord & Accenture as Interaction & Service designer. During my time there, I have worked on many Agile projects in different industries to help deliver User-Centred Design solutions. I have strong empathy for users, and am great at conducting user research, extracting user insights and apply the insight to design. I create and iterate design based on user research insights and customer data. I can use different design tools such as Axure, Sketch, Invision, HTML & CSS etc., and quickly gain competence in using new design tools.

The clients I have worked for on projects as UX Designer/Service designer including two leading British Banks, one leading Chinese Bank, two of the largest British government departments, leading DIY retailer, leading mining company (link to the project) etc.

During my spare time, I like attending all kinds of Tech/Design/Startup meetup/talks/Hackathon to learn new things and to meet new people in London. Last Hackathon I went to is for the charity Royal National Lifeboat Institution hosted by Facebook in November, 2017. I learned a lot from all kinds of events I went to in London and I would like to share my experience and learnings with others.

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All mentoring relationships will adhere to the UXPA code of professional conduct.


User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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