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And Now for Something Completely Difficult: UX Challenges.


18:30 - 21:30

Unruly, 42-46 Princelet St, London, E1 5LP.

UX is easy, right? It’s all just common sense. Surely, we all know what we’re doing by now? Well, think again.

Using the UXX Enterprise as a metaphor, we will demonstrate how certain projects can present huge asteroids which impact on established processes and methods. More importantly, we guarantee this event will tackle the final frontier.

We thank our sponsors Futureheads and GfK for supporting this event.

This event will be curated by Chris.

Recruiting or Seeking Opportunities?

For this event, we will continue our initiative of allowing attendees to identify themselves as those who are recruiting, or individuals looking for new employment opportunities.

If you wish to take part as a recruiter, ask for a red sticker for your name badge when signing in. If you’re looking for new opportunities, ask for a blue sticker. Good luck!

Getting User Feedback from Children: Child’s Play?


Rosie’s talk will take a look at how CBBC and CBeebies address the challenges of conducting research and getting feedback from the littlest members of their audience. Because children of a young age often struggle to articulate their feedback, often “traditional” moderation techniques need to be adapted to ensure their feedback is captured. The talk will also include some tips for running research with kids.

Rosie FitzGerald is a HCI Research Specialist in the UX&D department at the BBC where she manages the design research for CBBC and CBeebies’ digital output to ensure their websites and apps are engaging and usable by audiences.

UX Design for People with Language Impairments


Steph Wilson is Reader in Human-Computer Interaction and Jane Marshall is a Speech and Language Therapist and Professor of Aphasiology, both at City University London.

Steph and Jane will talk about recent work on UX design for people with aphasia, a language impairment that affects one third of people who survive a stroke and leads to digital exclusion. They will explore the challenges of designing with and for people who have aphasia, illustrating their approach with a case study of EVA Park, a unique multi-user virtual world.

Designing for Dogs: How to design for users that don’t speak


Dog Computer Interaction (DCI) is a new area of research focusing on gaining dogs’ requirements to create valuable User Experiences (UX) using Interaction Design (IxD) principles informed by Human-Computer-Interaction (HCI); in summary, it asks how do we create machines that dogs can use intuitively?

Ilyena will talk about how her research in this field focuses on understanding and modelling the requirements of the dog in order to contribute new insights, techniques, and methods to enable the co-design of interactive products for animals.  She will focus on the transferability of methods to other animal and human users; both in terms of the methods created and the knowledge developed.

Ilyena Hirskyj-Douglas is a Dog-Computer-Interaction PhD researcher at the University of Central Lancashire in Preston. Her research to date has innovated with a study using image recognition algorithms to track the way a dog looks at a screen, has studied how dogs’ gaze is diverted across multiple screens and has modelled the participation of dogs in Interaction Design activities.


User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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