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Research challenges: From Unexpected ‘Jobs To Be Done’ to Personalisation (and a few things in between)



Unruly, The Whitechapel Building, 15 Whitechapel High Street, London, E1 8QS

This month we are exploring various research methods with two talks from speakers with backgrounds in Psychology, behavioural design and theory.  In our first talk we examine the research challenges of 'Jobs To Be Done' and how as a new arrival to the research scene, this could either change the game or turn into dust. Pablo Dominguez takes us through a journey of discovery to see how his company Just Eat has not only implemented the theory, but also used it to demonstrate the value of UX Research to stakeholders company-wide. After a nice long intermission with a burst of summer networking, we'll wrap up with the hugely entertaining Dr Nick Fine. Nick will finish the night with an exploration of Personalisation with all the challenges of researching this and then translating into design.

This venue if fully accessible. If you'd like to let us know about any particular accessibility needs, or if there anything we can do to help, please let Caroline know. Location: Unruly The Whitechapel Building, 15 Whitechapel High Street, London, E1 8QS Schedule: 18:30 - 19:00 - Networking with drinks and nibbles 19:00 - 19:35 - Pablo Dominguez, Just Eat 19:35 - 19:55 - Break with drinks & nibbles 19:55 - 20:30 - Dr. Nick Fine 20:30 - 21:00 - Networking followed by late drinks


User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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