UX in Government
16
Jul
2015
18:30 - 21:00
River Court, 120 Fleet Street, London, EC4A 2BE
About the event
What do you do when your website must meet the needs of the entire British population?
Curated by Caroline and Monica, this months event will look at how to keep user needs at the heart of research and design of the different ministerial departments.
Our two excellent speakers will share insights on the different research approaches, design patterns and challanges to meet the needs of million of users.
Join us at 6:30pm (for a 7pm start) to enjoy an evening of learning and networking.
Logistics and format of the event
Date: Thursday, 16 July 2015
Location: River Court, 120 Fleet Street, London, EC4A 2BE
- 18:30 – 19:00 – Mixing and mingling with drinks and nibbles
- 19:00 – 20:30 – Presentations and Q&A (see below)
- 20:30 – 22:00 – Networking
The UXPA UK would like to thank Goldman Sachs for their support in sponsoring this event.
Keeping user needs at the heart of GOV.UK
Naintara Land leads the user research team on GOV.UK. She cares passionately about creating and delivering genuinely user-centred public services, and the power of research to drive positive change for citizens.
Tara will talk about the unique challenge of keeping user needs at the heart of GOV.UK when your users happen to be everyone.
Over the past two years, content and services from 24 ministerial departments and over 300 arms-length bodies have been transitioned onto GOV.UK.
An abiding research question has been: what do you do when your website must meet the needs of the entire British population? Plus anyone outside the UK who is a British national, anyone who wants to come to the UK, wants to trade with the UK, or wants to know more about what the UK is doing in their home country?
Making it work for everyone
John Waterworth is currently working with the Government Digital Service, helping to make digital services so good.
As a researcher and designer his sweet spots are turning research findings into clear insights that clients can understand and action, and using those insights to create innovative concepts for new products and services.
Business can decide which customers to serve. With government services we rarely have that choice. We have to make them work for everyone.
John will highlight some of the research approaches and design patterns that are helping to address this challenge, and some areas where we must do better.