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How to develop a creative culture within a company


18:30 - 21:30

Moo, 20 Farringdon Road, London EC1M 3AF

Come hear how UX practitioners from large corporates, agencies and various companies as a freelancer are establishing a culture in the workplace that drives the ideas that can add value to both the business needs but most importantly, customers.

***More information on the talks coming shortly – watch this space!***

Building a Creative Culture


Charlotte has helped organisations from seed-stage startups to major publishers better understand their users, design compelling experiences, and launch amazing products. Currently Lead UX Designer at the Guardian, she was previously Head of Product at startups in Berlin and London.

Empathy: Not just for the customer


Cal is a freelance UX Designer. Hailing from Australia but now calling London home, he’s helping London based businesses better understand customer problems. Cal enjoys being the voice of the customer and simplifying solutions. His background in large, well-established companies has provided a solid foundation to assist less mature teams. Recently Cal has supported a medium sized London startup to formalise their UX processes. Cal is now contracting with Fjord, working with a large financial institution.

UX turns Sherlock: How uncertainty is a very good thing


Helen is a User Experience Director helping to define digital experience road maps with a customer-centric approach across multiple industry verticals. She has helped businesses transform internally and create and grow new teams of UX and UI designers. Her experience takes her globally and understanding local audience behaviours in different markets.


User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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