UX in Healthcare
16
Jul
2020
18:30 - 20:00
Online Event - Zoom
Healthcare is a topic that has sadly been at the forefront of current affairs given the events of 2020. As UX professionals we need to understand the experience before we can hope to improve it. At this event we explore tools, methods and approaches used by practitioners from AstraZeneca and Babylon Health working in this crucial domain.
Schedule:
- 18:30 – 18:40: Welcome and Introductions
- 18:40 – 19:10: UX in Pharma: Building meaningful experiences in an evolving industry.
- 19:10 – 19:40: Top tips and simple frameworks to help you design for health behaviour change.
UX in Pharma: Building meaningful experiences in an evolving industry
Filippa Vajda, UX Designer & Researcher and Voula Gkatzidou, UX Researcher, AstraZeneca
The Pharma industry is changing. Forces from technology, cultural shifts and heightened expectations of digital experiences continue to disrupt and shape our industry.Limited understanding of how UX contributes to value, and therefore how it can be measured, often means that organisations who are only now beginning to implement a user-centred approach, get stuck.
In this talk, we’ll share the approach we take at AstraZeneca for creating meaningful experiences and highlight some of the challenges we face as a Global UX team – with implementing a user-centred approach in an industry that’s in the early phase of its digital transformation.
Filippa Vajda, UX Designer & Researcher
Filippa is passionate about bridging the gap between people and the digital world. Over the past 9 years, Filippa has worked in innovative in-house companies and fast-paced creative agencies, as part of cross-functional project teams and centralised UX teams.
Voula Gkatzidou, UX Researcher
Voula has over 15 years experience in applying Human Centred design to help solve complex design challenges, in areas such as inclusive, automotive and healthcare design. Voula’s passion lies in extracting and gathering rich insights on people’s life experiences and understanding their behaviours and needs to inform the (re)design of services, experiences and products.
As a former academic with a PhD in Human Computer Interaction, Voula has been studying, teaching and practicing User Experience – building a diverse skillset of UX research, design, management and mentoring.At AstraZeneca, Voula leads projects that focus on understanding how digital technologies can facilitate better healthcare outcomes and medical decisions. In this role Voula applies design thinking and UX to balance user needs with business requirements and the possibilities of new technology, in an evolving landscape such as Pharma.
Top tips and simple frameworks to help you design for health behaviour change
Rosie Webster, Lead User Researcher at Babylon Health
Getting people to more of the things that are good for them, and less of the things that are not, is the holy grail of healthcare. Humans are complicated, and so behaviour change is complicated – luckily behavioural science can help us make sense of it.
This talk will focus on how we can use behavioural science to create products which support people in changing their health behaviour. Focussing on a framework called the Behaviour Change Wheel, Rosie will give you practical techniques and processes which can supplement your existing research and design methods, to help you to understand behaviour and design products which drive change.
Rosie has a PhD in Health Psychology, and a wealth of experience in behaviour change. She has over 10 years’ experience of conducting health research, across academia, the charity sector, and digital health companies. She is currently a Lead User Researcher at Babylon Health.