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UX Strategy


Doors open 18:30, talks from 19:00 to 21:00

The Telegraph, 111 Buckingham Palace Road, SW1W 0DT

Corporate strategy, commercial strategy, marketing strategy. Everyone needs a strategy! So what is a UX strategy? In this event, we have invited practitioners with strong ideas on what they consider a UX strategy, from utilising design processes, building a team, to questioning the fundamentals of UX. Please join us for an evening of presentations and discussion!

Making of Meaning: UX, empathetic design and learning by doing


Alex Barclay will showcase projects that create meaningful experiences using a design led process that doubles as strategy development.

Alex is an XD (or Experience Design) Strategist. His day job is XD Strategy lead at Accenture Interactive and Fjord. At night (and the odd weekend!) he runs not-for-profit rapid learning and innovation collective The XDs (Experience Design Group).

Working with UX to make designs real


Michael Le will discuss how the UX team at The Telegraph was created as part of a wider digital transformation strategy. He will explain what they have learned so far about successful UX strategy being there to support decision making, and working with technology towards delivering value. Michael will discuss how UX should be integrated with technology to make designs real and design the right thing at the right time.

Michael is a user experience designer at the Telegraph Media Group. He started his career as a computer programmer in the automotive and financial industry before transitioning into design.

What is UX strategy?


Tim Loo will cover foundation questions for UX strategy:

  • Why UX strategy? What problem does it seek to solve?
  • What is the relationship between UX strategy and business strategy, product strategy?
  • Are there new skills and techniques required to develop UX strategy?
  • Why should UX professionals make great strategists?
  • Why UX professionals often fail at strategy and strategic influence?

Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients. He is speaking at UX STRAT in Amsterdam, June 2015.


User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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