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Dark UX



Foolproof, 45 Folgate St, London, E1 6GL

Read an overview of Dark UX, with speaker slides and videos.

Join us as we explore the dark side of UX design in this months UXPA-UK event, hosted by Foolproof.

What are dark ux patterns? Why do companies use them? What is currently possible in terms of designing for persuation? How do we design for emotion and trust? Where are the lines? What ethical considerations might there be? Join us to find out more. 

This evening is being curated by our Vice President, Kristine Pitts and our UK Liaison, Anthony Hobday.

18:30 – 19:00 – Mixing and mingling with drinks and nibbles
19:00 – 20:30 Speaker presentations
 – late Networking & pub

Speaker Talks:

Daniel Harvey - When Cambridge Analytica Met Facebook: A Story of Dark UX and Shitty Business Models


Daniel Harvey is Head of Product Design & Brand at The Dots, “The Linkedin for Creatives.” He writes and speaks about design and tech at Fast Company, The Drum, SXSW, IxDA, and many others. He is a passionate advocate for diversity in the creative industries and sits on the board for Creative Equals.

Ripped from the headlines, this talk will show how dangerous dark UX can be. Especially when it’s in service of unscrupulous business models and bad actors. Come for the rant, stay for the ethics.

Twitter: @dancharvey

Professor Karen Cham - Emotional UX and designing for PET (persuasion, emotion & trust)


Karen Cham is currently a Professor of Digital Transformation Design at the University of Brighton; University Lead for the research theme ‘Connected Futures’ and Academic Lead of the Digital Catapult Centre Brighton (DCCB) and a Women in Games Ambassador.

Professor Karen Cham will share some of her research and explains how quantifying emotional engagement, nudge, persuasion and coercion may provide as many benefits as it does concerns. She will also share information on the University of Brightons Lab facilities and how these can be accessed.

She has 24 years of experience in human centred digital transformation design for Next Gen including iOS, Android, Windows, Cloud, Xbox, Playstation, Drones, sensor tech, biometrics inc. eye tracking, facial recognition, EEG, EMG, GSR digital audio and video, MIDI, haptics, holography, stereoscopy, AR, VR, computer vision, neuro-marketing & neuro-gaming machine learning, predictive analytics,big data, automatic signal recognition, cognitive and sentient systems and AI. Clients have included Playstation, Diesel, ITV, Which?, Top Shop and EY.

Linkedin: Professor Karen Pollitt Cham FRSA

Sophie Freiermuth - The Ethics of Design


Sophie is a senior UX designer with over 14 years experience crafting thoughtful experiences for audiences worldwide. She’s added product ownership, agile coaching and design thinking to her skillset to firmly anchor her designs into relevancy and value. She also serves the design community by sharing her practice and training new and experienced designers, as well as introducing design to other practitioners.

She will present ethics in a practical manner, inviting participants to reflect and take stock of their own ethical positions through pragmatic examples. Intended for designers who are not very familiar with ethics as much as those who’ve already given the matter deep thought, this session welcomes all opinions and experiences.

Twitter: @wickedgeekie


User Experience Professionals' Association is a not-for-profit dedicated to promoting and supporting UX and its practitioners.

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